MON, 08 JUN 2026
Live · Daily brief on the shift from search to AI answers
08:21:31 UTC
INDUSTRY · 16 stories

Industry & Tools.

Platform news, vendor launches, acquisitions, funding rounds, and careers across the SEO and search-marketing industry.

16
Stories in section
Time:
Sort
Microsoft Advertising Will Auto-Apply Format-Specific UTM Tags on Sept 2. Featured image for SEO
Industry / 1 hr ago

Microsoft Advertising Will Auto-Apply Format-Specific UTM Tags on Sept 2

Google Launches Claimable Search Profiles for Publishers and Creators. Featured image for SEO
Industry / 1 hr ago

Google Launches Claimable Search Profiles for Publishers and Creators

Phishing ads on Google target Google Business Profile logins. Featured image for SEO
Industry / 2 days ago

Phishing ads on Google target Google Business Profile logins

AdSense adds opt-in full IP sharing for programmatic bid requests. Featured image for SEO
Industry / 3 days ago

AdSense adds opt-in full IP sharing for programmatic bid requests

Google Ads ToS update hands automation more authority over your campaigns. Featured image for SEO
Industry / 4 days ago

Google Ads ToS update hands automation more authority over your campaigns

Google Tests Branded Search Controls Inside AI Max Campaigns. Featured image for SEO
Industry / 5 days ago

Google Tests Branded Search Controls Inside AI Max Campaigns

Google Adds Real-Time Policy Checks to Responsive Search Ads. Featured image for SEO
Industry / Jun 1

Google Adds Real-Time Policy Checks to Responsive Search Ads

ChatGPT ads gain conversion tracking as OpenAI targets performance budgets. Featured image for SEO
Industry / May 29

ChatGPT ads gain conversion tracking as OpenAI targets performance budgets

CNN Sues Perplexity Over 17,000 Scraped Stories, Trademark Fraud. Featured image for SEO
Industry / May 29

CNN Sues Perplexity Over 17,000 Scraped Stories, Trademark Fraud

Google Ads Deletes Granular History After June 1. Export Now.. Featured image for SEO
Industry / May 29

Google Ads Deletes Granular History After June 1. Export Now.

EU Prepares Record DMA Fine for Google Over Search Self-Preferencing. Featured image for SEO
Industry / May 27

EU Prepares Record DMA Fine for Google Over Search Self-Preferencing

Google Appeals Search Monopoly Ruling to DC Circuit. Featured image for SEO
Industry / May 26

Google Appeals Search Monopoly Ruling to DC Circuit

Illustration of multiple search engine doorways branching away from a single dominant one
Industry / May 21

Google's AI Overhaul Sends Some Users Toward Rival Engines

Shopping cart graphic representing Google Universal Cart unifying checkout across Google surfaces
Industry / May 20

Google Universal Cart pulls checkout inside search itself

Editorial graphic for an article on Google Search information agents
Industry / May 19

Google adds always-on information agents to Search

A rising line chart over a Google Ads dashboard, representing higher cost-per-click and improved conversion rates.
Industry / May 18

Google Ads CPC rose to $5.42 as conversion rates climbed

▣ Search Shift

The morning brief on the shift from search to AI answers.

One email a day, Monday through Friday. We track every core update, SERP change, and AI Overviews rollout so you can see where the traffic is moving. The site you're on is the archive, Search Shift is the product.

4,039
Subscribers
14.9%
Open rate
Free
Forever

Search Shift lives on LinkedIn. Open the newsletter and tap subscribe — new issues land in your LinkedIn feed and inbox.

Subscribe on LinkedIn →
Free, forever
Unsubscribe in one click
4,039 already in

LinkedIn handles the list. No email collected on this site.