Bing appears to be testing a personalized Shopping tab that puts three questions to the user before any products load. Search Engine Watch reported the test on November 9, 2026, and the evidence is one screenshot, which shows the questions alongside a set of results tailored to the submitted answers.
Bing has not announced the test, and the report does not say how many users see it or what the questions ask. Nothing in it indicates whether the answers persist across sessions or feed personalization elsewhere in Bing.
Google AI Mode and ChatGPT have run comparable quiz-style experiments lately, which suggests shopping discovery is shifting toward a short intake step ahead of the product grid. The Search Engine Watch author views it as a useful addition, since answers should bring results closer to what a shopper needs.
For merchants, a quiz layer means the same query could surface different products for different shoppers. Teams running Bing Merchant Center feeds should check that attributes such as size, price tier, and use case are complete, since complete attributes are what any answer-to-listing matching would plausibly rely on.
Search Engine Watch, November 9, 2026.
