INDUSTRY · 113 stories

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Platform news, vendor launches, acquisitions, funding rounds, and careers across the SEO and search-marketing industry.

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Google Adds Messaging, Travel and AI Video to Demand Gen. Featured image for SEO

Industry / -77 min ago

Google Adds Messaging, Travel and AI Video to Demand Gen

By Alessandro Benigni

Wix Launches Symphony, AI Agents Built For Local Businesses. Featured image for SEO

Industry / 22 hr ago

Wix Launches Symphony, AI Agents Built For Local Businesses

By Alessandro Benigni

Google Ads Now Shows Which Product Titles Its AI Rewrote. Featured image for SEO

Industry / 22 hr ago

Google Ads Now Shows Which Product Titles Its AI Rewrote

By Alessandro Benigni

Judge Mehta Calls Google's AI Overviews Stance "Really Unfair". Featured image for SEO

Industry / 22 hr ago

Judge Mehta Calls Google's AI Overviews Stance "Really Unfair"

By Alessandro Benigni

Google Alpha-Tests Advertiser Controls Over PMax Channels. Featured image for SEO

Industry / yesterday

Google Alpha-Tests Advertiser Controls Over PMax Channels

By Alessandro Benigni

Google Will Bill LSA Advertisers for Some Unanswered Calls. Featured image for SEO

Industry / yesterday

Google Will Bill LSA Advertisers for Some Unanswered Calls

By Alessandro Benigni

Google Ads Cuts Conversion Value Wait Time to One Cycle. Featured image for SEO

Industry / 3 days ago

Google Ads Cuts Conversion Value Wait Time to One Cycle

By Alessandro Benigni

IAB Sets Nov. 12 Deadline for AI Ad Attribution Framework. Featured image for SEO

Industry / 3 days ago

IAB Sets Nov. 12 Deadline for AI Ad Attribution Framework

By Alessandro Benigni

Microsoft Built a Standalone App Just to Force Bing Into Chrome. Featured image for SEO

Industry / 3 days ago

Microsoft Built a Standalone App Just to Force Bing Into Chrome

By Alessandro Benigni

Google Gives AI Max Advertisers Tools To Test Before They Commit. Featured image for SEO

Industry / 6 days ago

Google Gives AI Max Advertisers Tools To Test Before They Commit

By Alessandro Benigni

Microsoft Advertising Drops Max CPC From New Automated Bid Campaigns. Featured image for SEO

Industry / 6 days ago

Microsoft Advertising Drops Max CPC From New Automated Bid Campaigns

By Alessandro Benigni

Google's Preferred Source Button Now Keeps Readers On The Page. Featured image for SEO

Industry / 6 days ago

Google's Preferred Source Button Now Keeps Readers On The Page

By Alessandro Benigni

Startpage Joins Firefox's Search Dropdown in Five European Markets. Featured image for SEO

Industry / Aug 19

Startpage Joins Firefox's Search Dropdown in Five European Markets

By Alessandro Benigni

Google's Ad Bidding Reset Begins, Two More Changes Follow in September. Featured image for SEO

Industry / Aug 18

Google's Ad Bidding Reset Begins, Two More Changes Follow in September

By Alessandro Benigni

Google Locks In AI Max Migration Dates Through February 2027. Featured image for SEO

Industry / Aug 17

Google Locks In AI Max Migration Dates Through February 2027

By Alessandro Benigni

ChatGPT Ads Reach Europe, Starting on Free and Go Plans. Featured image for SEO

Industry / Aug 17

ChatGPT Ads Reach Europe, Starting on Free and Go Plans

By Alessandro Benigni

Google Ads Retires the Language Setting, Leans on Signals. Featured image for SEO

Industry / Aug 14

Google Ads Retires the Language Setting, Leans on Signals

By Alessandro Benigni

Google Adds Licensing-Deal Terms to Amended SerpApi Complaint. Featured image for SEO

Industry / Aug 13

Google Adds Licensing-Deal Terms to Amended SerpApi Complaint

By Alessandro Benigni

French Newspapers Say Google Broke AI Overviews Pay Deal. Featured image for SEO

Industry / Aug 12

French Newspapers Say Google Broke AI Overviews Pay Deal

By Alessandro Benigni

Meta Allegedly Crawling Web To Build Its Own Search Index. Featured image for SEO

Industry / Aug 11

Meta Allegedly Crawling Web To Build Its Own Search Index

By Alessandro Benigni

Amicus Brief Says Google's AI Lead Came From Its Search Monopoly. Featured image for SEO

Industry / Aug 10

Amicus Brief Says Google's AI Lead Came From Its Search Monopoly

By Alessandro Benigni

Google Broadens Limited Ad Serving Across Every Ad Surface. Featured image for SEO

Industry / Aug 10

Google Broadens Limited Ad Serving Across Every Ad Surface

By Alessandro Benigni

ChatGPT Ads Adds Conversion Bidding and Product Carousels. Featured image for SEO

Industry / Aug 10

ChatGPT Ads Adds Conversion Bidding and Product Carousels

By Alessandro Benigni

Google Will Auto-Upgrade Some Search Campaigns to AI Max. Featured image for SEO

Industry / Aug 7

Google Will Auto-Upgrade Some Search Campaigns to AI Max

By Alessandro Benigni

Google Elevates Hassabis, Loses Dean After 27-Year Run. Featured image for SEO

Industry / Aug 6

Google Elevates Hassabis, Loses Dean After 27-Year Run

By Alessandro Benigni

Publishers Threatened to Block Google. Many Signed Instead. Featured image for SEO

Industry / Aug 5

Publishers Threatened to Block Google. Many Signed Instead

By Alessandro Benigni

OpenAI Tests Ads That Open a Chat, Not a Landing Page. Featured image for SEO

Industry / Aug 3

OpenAI Tests Ads That Open a Chat, Not a Landing Page

By Alessandro Benigni

X Says It Stopped Penalizing Links a Year Ago. Proof Is Thin.. Featured image for SEO

Industry / Jul 31

X Says It Stopped Penalizing Links a Year Ago. Proof Is Thin.

By Alessandro Benigni

Microsoft Search Ad Growth Decelerates in 4 of Last 5 Quarters. Featured image for SEO

Industry / Jul 30

Microsoft Search Ad Growth Decelerates in 4 of Last 5 Quarters

By Alessandro Benigni

Google Ads Opens Certification Path For Social Casino Games. Featured image for SEO

Industry / Jul 29

Google Ads Opens Certification Path For Social Casino Games

By Alessandro Benigni

Google Ads resurfaces Target CPA and ROAS as top-level bid strategies. Featured image for SEO

Industry / Jul 29

Google Ads resurfaces Target CPA and ROAS as top-level bid strategies

By Alessandro Benigni

Google's DMA Loss Opens the Door to Billions in Rival Suits. Featured image for SEO

Industry / Jul 29

Google's DMA Loss Opens the Door to Billions in Rival Suits

By Alessandro Benigni

Google's new Ads API passkey rule carries a costly 7-day delay. Featured image for SEO

Industry / Jul 28

Google's new Ads API passkey rule carries a costly 7-day delay

By Alessandro Benigni

Microsoft Ads Gives Performance Max a Preview Google Still Lacks. Featured image for SEO

Industry / Jul 28

Microsoft Ads Gives Performance Max a Preview Google Still Lacks

By Alessandro Benigni

AdSense Retires Related Search Format on August 6, 13 Days Notice. Featured image for SEO

Industry / Jul 27

AdSense Retires Related Search Format on August 6, 13 Days Notice

By Alessandro Benigni

ChatGPT Ads Catches Up to Google and Meta on Measurement. Featured image for SEO

Industry / Jul 27

ChatGPT Ads Catches Up to Google and Meta on Measurement

By Alessandro Benigni

Google Ads Editor 2.13 Brings AI Max to Shopping, Adds AI Disclosure Field. Featured image for SEO

Industry / Jul 27

Google Ads Editor 2.13 Brings AI Max to Shopping, Adds AI Disclosure Field

By Alessandro Benigni

AI Max Exits Beta as Google Names Its First AI Mode Ad Formats. Featured image for SEO

Industry / Jul 24

AI Max Exits Beta as Google Names Its First AI Mode Ad Formats

By Alessandro Benigni

EU Fines Google 890 Million Euros, Gives It Until September 21 to Comply. Featured image for SEO

Industry / Jul 24

EU Fines Google 890 Million Euros, Gives It Until September 21 to Comply

By Alessandro Benigni

Publisher CEOs Say Blocking Googlebot Is Now on the Table. Featured image for SEO

Industry / Jul 24

Publisher CEOs Say Blocking Googlebot Is Now on the Table

By Alessandro Benigni

Google Ads Ties Image Assets to a 60-Day Account Age Rule. Featured image for SEO

Industry / Jul 23

Google Ads Ties Image Assets to a 60-Day Account Age Rule

By Alessandro Benigni

Google's Search Ads Grew 17% as AI Overviews Expanded. Featured image for SEO

Industry / Jul 23

Google's Search Ads Grew 17% as AI Overviews Expanded

By Alessandro Benigni

Buyers Still Say SEO. Agencies Are Pitching GEO Anyway. Featured image for SEO

Industry / Jul 22

Buyers Still Say SEO. Agencies Are Pitching GEO Anyway

By Alessandro Benigni

Google Ads Puts a Price Tag on the Budget You Didn't Raise. Featured image for SEO

Industry / Jul 22

Google Ads Puts a Price Tag on the Budget You Didn't Raise

By Alessandro Benigni

Search Scraping Isn't DMCA Circumvention, Judge Rules in SerpApi Case. Featured image for SEO

Industry / Jul 22

Search Scraping Isn't DMCA Circumvention, Judge Rules in SerpApi Case

By Alessandro Benigni

Google Ads Quietly Drops Its $50K Bar for Lead Forms. Featured image for SEO

Industry / Jul 21

Google Ads Quietly Drops Its $50K Bar for Lead Forms

By Alessandro Benigni

Google Opens Extension Request Form Ahead of Content API Sunset. Featured image for SEO

Industry / Jul 21

Google Opens Extension Request Form Ahead of Content API Sunset

By Alessandro Benigni

Google Reverses Course: Don't Reinstall the Shopify App. Featured image for SEO

Industry / Jul 21

Google Reverses Course: Don't Reinstall the Shopify App

By Alessandro Benigni

ChatGPT Hits Record 640 Million Monthly Users, Similarweb Says. Featured image for SEO

Industry / Jul 20

ChatGPT Hits Record 640 Million Monthly Users, Similarweb Says

By Alessandro Benigni

Google Ads Bidding Shift Sparks Fight Over What "Predictable" Means. Featured image for SEO

Industry / Jul 20

Google Ads Bidding Shift Sparks Fight Over What "Predictable" Means

By Alessandro Benigni

Publishers Sue Google, Cite Internal Note Calling Gemini Training Risky. Featured image for SEO

Industry / Jul 20

Publishers Sue Google, Cite Internal Note Calling Gemini Training Risky

By Alessandro Benigni

Google Defaults Local Inventory Ads On, Sets Aug. 31 Deadline. Featured image for SEO

Industry / Jul 17

Google Defaults Local Inventory Ads On, Sets Aug. 31 Deadline

By Alessandro Benigni

EU Poised to Order Google to Stop Favoring Its Own Search Results. Featured image for SEO

Industry / Jul 16

EU Poised to Order Google to Stop Favoring Its Own Search Results

By Alessandro Benigni

Emarketer Data Casts Doubt on OpenAI's $100 Billion Ad Goal. Featured image for SEO

Industry / Jul 15

Emarketer Data Casts Doubt on OpenAI's $100 Billion Ad Goal

By Alessandro Benigni

Google Ads Now Tells Advertisers Why a Conversion Isn't Recording. Featured image for SEO

Industry / Jul 14

Google Ads Now Tells Advertisers Why a Conversion Isn't Recording

By Alessandro Benigni

Google Adds AI Ad Disclosures to Search, YouTube and Discover Ads. Featured image for SEO

Industry / Jul 10

Google Adds AI Ad Disclosures to Search, YouTube and Discover Ads

By Alessandro Benigni

AdSense Adds Opt-In Setting For Advisor Outreach. Featured image for SEO

Industry / Jul 8

AdSense Adds Opt-In Setting For Advisor Outreach

By Alessandro Benigni

ChatGPT Ads Gets Audience Uploads for Email and Phone Matching. Featured image for SEO

Industry / Jul 8

ChatGPT Ads Gets Audience Uploads for Email and Phone Matching

By Alessandro Benigni

Google Tests Bigger Visit Site Button on Search Ads. Featured image for SEO

Industry / Jul 8

Google Tests Bigger Visit Site Button on Search Ads

By Alessandro Benigni

Performance Max Gets an Apply-Theme Button for Seasonal Ads. Featured image for SEO

Industry / Jul 8

Performance Max Gets an Apply-Theme Button for Seasonal Ads

By Alessandro Benigni

Bing Tests Product Overlay That Keeps Shoppers Inside Search. Featured image for SEO

Industry / Jul 7

Bing Tests Product Overlay That Keeps Shoppers Inside Search

By Alessandro Benigni

ChatGPT Ads Now Auto-Generates Ad Copy From Your Site. Featured image for SEO

Industry / Jul 7

ChatGPT Ads Now Auto-Generates Ad Copy From Your Site

By Alessandro Benigni

Google's Shopify App May Wipe Shopping Ad History by Aug. 18. Featured image for SEO

Industry / Jul 7

Google's Shopify App May Wipe Shopping Ad History by Aug. 18

By Alessandro Benigni

Google Retires Third-Party Hotel Ad Rates on Sept. 30. Featured image for SEO

Industry / Jul 6

Google Retires Third-Party Hotel Ad Rates on Sept. 30

By Alessandro Benigni

Microsoft Ads Opens Beta Testing Tools for Performance Max. Featured image for SEO

Industry / Jul 6

Microsoft Ads Opens Beta Testing Tools for Performance Max

By Alessandro Benigni

Cloudflare will block AI training crawlers by default starting Sept. 15. Featured image for SEO

Industry / Jul 3

Cloudflare will block AI training crawlers by default starting Sept. 15

By Alessandro Benigni

Google to reset CPAs on budget-limited campaigns starting August 17. Featured image for SEO

Industry / Jul 3

Google to reset CPAs on budget-limited campaigns starting August 17

By Alessandro Benigni

AdSense now inserts Gemini-written articles into publisher pages. Featured image for SEO

Industry / Jul 2

AdSense now inserts Gemini-written articles into publisher pages

By Alessandro Benigni

Fabrice Canel retires from Bing, leaving IndexNow without a named owner. Featured image for SEO

Industry / Jul 2

Fabrice Canel retires from Bing, leaving IndexNow without a named owner

By Alessandro Benigni

Fake DMCA claims are deindexing real publisher content on Google. Featured image for SEO

Industry / Jul 2

Fake DMCA claims are deindexing real publisher content on Google

By Alessandro Benigni

Fake Perplexity Extension Intercepted Searches Before Google Removed It. Featured image for SEO

Industry / Jul 1

Fake Perplexity Extension Intercepted Searches Before Google Removed It

By Alessandro Benigni

Google Shopping video ads go live as video_link enters serve phase. Featured image for SEO

Industry / Jul 1

Google Shopping video ads go live as video_link enters serve phase

By Alessandro Benigni

Google Adds PMax Asset-Group Product Reports and Audience Spend Data. Featured image for SEO

Industry / Jun 30

Google Adds PMax Asset-Group Product Reports and Audience Spend Data

By Alessandro Benigni

Bruce Clay, Who Named SEO and Invented Content Siloing, Has Died. Featured image for SEO

Industry / Jun 30

Bruce Clay, Who Named SEO and Invented Content Siloing, Has Died

By Alessandro Benigni

Google Formalizes Subscription Linking Rules for News Publishers. Featured image for SEO

Industry / Jun 29

Google Formalizes Subscription Linking Rules for News Publishers

By Alessandro Benigni

Google adds unconstrained value bidding to Standard Shopping. Featured image for SEO

Industry / Jun 29

Google adds unconstrained value bidding to Standard Shopping

By Alessandro Benigni

Google Ads API v24.2 ships MPA security gates and EU AI Act disclosure fields. Featured image for SEO

Industry / Jun 26

Google Ads API v24.2 ships MPA security gates and EU AI Act disclosure fields

By Alessandro Benigni

Google Ends API Creation of New Smart Campaigns, Steers to Performance Max. Featured image for SEO

Industry / Jun 25

Google Ends API Creation of New Smart Campaigns, Steers to Performance Max

By Alessandro Benigni

Google Tests Relevance Labels on Search Ads, Surfacing Its Own Quality Scores. Featured image for SEO

Industry / Jun 25

Google Tests Relevance Labels on Search Ads, Surfacing Its Own Quality Scores

By Alessandro Benigni

Google Sets July 23 Deadline for EU Financial Ads Verification. Featured image for SEO

Industry / Jun 24

Google Sets July 23 Deadline for EU Financial Ads Verification

By Alessandro Benigni

Shopify puts budget-allocation on autopilot, shrinking merchant control. Featured image for SEO

Industry / Jun 24

Shopify puts budget-allocation on autopilot, shrinking merchant control

By Alessandro Benigni

Google Ads tightens target-based bidding for budget-limited campaigns. Featured image for SEO

Industry / Jun 23

Google Ads tightens target-based bidding for budget-limited campaigns

By Alessandro Benigni

Google Ads warns against pinning duplicate RSA text to the same slot. Featured image for SEO

Industry / Jun 23

Google Ads warns against pinning duplicate RSA text to the same slot

By Alessandro Benigni

Bing Tests In-SERP Color Swatches and a Cleaner News Box. Featured image for SEO

Industry / Jun 22

Bing Tests In-SERP Color Swatches and a Cleaner News Box

By Alessandro Benigni

Google Ads beta attaches CRM data to existing conversion actions. Featured image for SEO

Industry / Jun 19

Google Ads beta attaches CRM data to existing conversion actions

By Alessandro Benigni

Google Embeds a Conversational AI Agent Inside Ad Manager for Publishers. Featured image for SEO

Industry / Jun 19

Google Embeds a Conversational AI Agent Inside Ad Manager for Publishers

By Alessandro Benigni

Google Ads will auto-classify your customer lists in August. Featured image for SEO

Industry / Jun 18

Google Ads will auto-classify your customer lists in August

By Alessandro Benigni

UK regulator orders Google to explain organic rankings within six months. Featured image for SEO

Industry / Jun 18

UK regulator orders Google to explain organic rankings within six months

By Alessandro Benigni

Google extends Smart Bidding Exploration to PMax, adds Promotion Mode. Featured image for SEO

Industry / Jun 16

Google extends Smart Bidding Exploration to PMax, adds Promotion Mode

By Alessandro Benigni

Google Pushes DSA-to-AI Max Automigration to February 2027. Featured image for SEO

Industry / Jun 15

Google Pushes DSA-to-AI Max Automigration to February 2027

By Alessandro Benigni

Instagram rolls out topic controls to the main Feed. Featured image for SEO

Industry / Jun 12

Instagram rolls out topic controls to the main Feed

By Alessandro Benigni

Google raises Merchant Center image floor to 500x500 pixels. Featured image for SEO

Industry / Jun 11

Google raises Merchant Center image floor to 500x500 pixels

By Alessandro Benigni

Google Ads auto-links YouTube channels from June 10. Featured image for SEO

Industry / Jun 11

Google Ads auto-links YouTube channels from June 10

By Alessandro Benigni

Google Ads Adds Experiment Power Score to Flag Weak A/B Tests. Featured image for SEO

Industry / Jun 10

Google Ads Adds Experiment Power Score to Flag Weak A/B Tests

By Alessandro Benigni

Google Tests Direct-to-Retailer Links in Shopping Results. Featured image for SEO

Industry / Jun 10

Google Tests Direct-to-Retailer Links in Shopping Results

By Alessandro Benigni

Google clarifies Demand Gen rules for sensitive ad categories. Featured image for SEO

Industry / Jun 9

Google clarifies Demand Gen rules for sensitive ad categories

By Alessandro Benigni

Google Tests Insights Analytics for Search Profiles. Featured image for SEO

Industry / Jun 9

Google Tests Insights Analytics for Search Profiles

By Alessandro Benigni

Microsoft Advertising Will Auto-Apply Format-Specific UTM Tags on Sept 2. Featured image for SEO

Industry / Jun 8

Microsoft Advertising Will Auto-Apply Format-Specific UTM Tags on Sept 2

By Alessandro Benigni

Google Launches Claimable Search Profiles for Publishers and Creators. Featured image for SEO

Industry / Jun 8

Google Launches Claimable Search Profiles for Publishers and Creators

By Alessandro Benigni

Industry / Jun 5

Phishing ads on Google target Google Business Profile logins

By Alessandro Benigni

AdSense adds opt-in full IP sharing for programmatic bid requests. Featured image for SEO

Industry / Jun 4

AdSense adds opt-in full IP sharing for programmatic bid requests

By Alessandro Benigni

Google Ads ToS update hands automation more authority over your campaigns. Featured image for SEO

Industry / Jun 3

Google Ads ToS update hands automation more authority over your campaigns

By Alessandro Benigni

Google Tests Branded Search Controls Inside AI Max Campaigns. Featured image for SEO

Industry / Jun 2

Google Tests Branded Search Controls Inside AI Max Campaigns

By Alessandro Benigni

Google Adds Real-Time Policy Checks to Responsive Search Ads. Featured image for SEO

Industry / Jun 1

Google Adds Real-Time Policy Checks to Responsive Search Ads

By Alessandro Benigni

ChatGPT ads gain conversion tracking as OpenAI targets performance budgets. Featured image for SEO

Industry / May 29

ChatGPT ads gain conversion tracking as OpenAI targets performance budgets

By Alessandro Benigni

CNN Sues Perplexity Over 17,000 Scraped Stories, Trademark Fraud. Featured image for SEO

Industry / May 29

CNN Sues Perplexity Over 17,000 Scraped Stories, Trademark Fraud

By Alessandro Benigni

Google Ads Deletes Granular History After June 1. Export Now.. Featured image for SEO

Industry / May 29

Google Ads Deletes Granular History After June 1. Export Now.

By Alessandro Benigni

EU Prepares Record DMA Fine for Google Over Search Self-Preferencing. Featured image for SEO

Industry / May 27

EU Prepares Record DMA Fine for Google Over Search Self-Preferencing

By Alessandro Benigni

Google Appeals Search Monopoly Ruling to DC Circuit. Featured image for SEO

Industry / May 26

Google Appeals Search Monopoly Ruling to DC Circuit

By Alessandro Benigni

Illustration of multiple search engine doorways branching away from a single dominant one

Industry / May 21

Google's AI Overhaul Sends Some Users Toward Rival Engines

By Alessandro Benigni

Shopping cart graphic representing Google Universal Cart unifying checkout across Google surfaces

Industry / May 20

Google Universal Cart pulls checkout inside search itself

By Alessandro Benigni

Editorial graphic for an article on Google Search information agents

Industry / May 19

Google adds always-on information agents to Search

By Alessandro Benigni

A rising line chart over a Google Ads dashboard, representing higher cost-per-click and improved conversion rates.

Industry / May 18

Google Ads CPC rose to $5.42 as conversion rates climbed

By Alessandro Benigni