2.78%
Click-through rate
Search Shift Media Kit.
Native to LinkedIn. By design, not by default.
Where B2B buyers already do business. Not Substack. Not Mailchimp. Not the promotional tab.
LinkedIn ads rent attention.
They can't rent trust.
Every B2B campaign you've run on LinkedIn paid for targeting. None of it paid for trust. Search Shift is a daily editorial product, read by 5,372 buyers in the exact LinkedIn feed where they already evaluate vendors. Sponsorship buys one line inside the brief, not a banner next to it.
5,372
Newsletter subscribers
78,315
LinkedIn page followers
2.78%
Click-through rate
44%
Senior+ readership
The portfolio play, not the price play.
LinkedIn ads buy precision. The brief buys credibility. Sophisticated B2B campaigns run both, never instead of. Here's the honest comparison your finance team will want before they sign off.
| Channel | What it's good at | Where it falls short |
|---|---|---|
| LinkedIn sponsored ads | Account-level targeting · retargeting · CRM attribution · frequency caps · suppression lists. | Banner blindness · 0.44 to 0.65% CTR · $7 to $15 CPC for B2B target sets · paid attention, not trust. |
| SEO sponsorship | Editorial trust · 2.78% CTR (≈4× LinkedIn ad benchmark) · 44% Senior+ readership · 1 sponsor per edition · flat rate, no auction · editor-written framing. | Not account-targeted · no retargeting pixel · brand and top-of-funnel, not lead-gen. |
Ads earn the click. The brief earns the credibility that makes the click convert.
Sponsors run the brief alongside their LinkedIn campaigns, never instead of. One slot per edition. Flat rate. Editor-written. See the offer →
Where the readers work and what they do.
Pulled from the LinkedIn newsletter audience report. Percentages reflect the share of subscribers in each top-five band. The long tail of smaller buckets is omitted for clarity.
Job Titles
Top roles among subscribers.
- Search Engine Optimization Specialist 8%
- Founder 3%
- Digital Marketing Specialist 1%
- Search Engine Optimization Executive 1%
- Chief Executive Officer 1%
Seniority
Hands-on practitioners and decision-makers.
- Entry 32%
- Senior 30%
- Manager 6%
- Director 5%
- Owner 3%
Industries
Where readers work.
- IT Services and IT Consulting 13%
- Marketing Services 6%
- Technology, Information and Internet 5%
- Advertising Services 4%
- Software Development 4%
Company Size
Mix of enterprise teams and lean operators.
- 10,001+ employees 18%
- 11 to 50 employees 12%
- 51 to 200 employees 10%
- 1,001 to 5,000 employees 9%
- 1 to 10 employees 8%
Locations
A global readership, weighted toward the search-services hubs.
- Greater Delhi Area 13%
- Greater Bengaluru Area 5%
- Mumbai Metropolitan Region 5%
- Greater Hyderabad Area 4%
- Lahore 3%
02 / NEWSLETTER PERFORMANCE
What every edition does.
Averages across recent editions. Click-through rate is measured against opens, the industry-standard denominator for newsletter performance reporting.
44%
Senior+ readership
11.2%
Newsletter open rate
03 / GROWTH
Adding subscribers every single month.
The trajectory below anchors on today's verified subscriber count and regresses backward at the averaged monthly net-add rate. Each bar marks the first of that month.
+2,000
Average subscribers added per month
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
04 / LINKEDIN PAGE
A second surface, same audience.
The LinkedIn page is where the daily newsletter is published as the Search Shift newsletter edition. Page followers compound separately and feed the subscriber funnel.
78,315
LinkedIn page followers
+2,000
Followers / month
FOR PARTNERS
Ready to reach this audience?
One sponsor slot per edition. Placement, not influence. Pricing, formats, and the booking form live on the sponsor page.