AI-SEARCH · 94 stories

AI Search.

How AI Overviews, AI Mode, and the answer engines — ChatGPT, Gemini, Perplexity — are reshaping search, plus generative engine optimization (GEO) and answer engine optimization (AEO).

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OpenAI Pins Permanent Shopping Tab To ChatGPT Sidebar. Featured image for SEO

Ai-search / -77 min ago

OpenAI Pins Permanent Shopping Tab To ChatGPT Sidebar

By Alessandro Benigni

Google Lets AI Mode Users Book Hotels Without Leaving Search. Featured image for SEO

Ai-search / -77 min ago

Google Lets AI Mode Users Book Hotels Without Leaving Search

By Alessandro Benigni

Study Finds AI Tools Recommend Brands, Cite Other Sites. Featured image for SEO

Ai-search / 22 hr ago

Study Finds AI Tools Recommend Brands, Cite Other Sites

By Alessandro Benigni

Google Brings Link Carousels To AI Mode For Trending Topics. Featured image for SEO

Ai-search / 22 hr ago

Google Brings Link Carousels To AI Mode For Trending Topics

By Alessandro Benigni

ChatGPT Ads Hands Bidding Fully to the Algorithm. Featured image for SEO

Ai-search / 3 days ago

ChatGPT Ads Hands Bidding Fully to the Algorithm

By Alessandro Benigni

Marketers Fund AI Search But Still Call The Work SEO. Featured image for SEO

Ai-search / 3 days ago

Marketers Fund AI Search But Still Call The Work SEO

By Alessandro Benigni

Microsoft Pitches Its Own AI Shopping Tools As Retail's New Baseline. Featured image for SEO

Ai-search / 3 days ago

Microsoft Pitches Its Own AI Shopping Tools As Retail's New Baseline

By Alessandro Benigni

Vendor Study Ties OpenAI Deals to 48% More ChatGPT Citations. Featured image for SEO

Ai-search / 6 days ago

Vendor Study Ties OpenAI Deals to 48% More ChatGPT Citations

By Alessandro Benigni

Google Brings Generative UI Tools From AI Mode Into AI Overviews. Featured image for SEO

Ai-search / Aug 20

Google Brings Generative UI Tools From AI Mode Into AI Overviews

By Alessandro Benigni

Reddit's ChatGPT Citation Share Sank 86%. The Cause Is Still Unclear. Featured image for SEO

Ai-search / Aug 20

Reddit's ChatGPT Citation Share Sank 86%. The Cause Is Still Unclear

By Alessandro Benigni

BrightEdge Data: Facebook Powers 19.5 Million AI Overviews. Featured image for SEO

Ai-search / Aug 19

BrightEdge Data: Facebook Powers 19.5 Million AI Overviews

By Alessandro Benigni

AI Overview Traffic Is Hiding in Your Direct Channel. Featured image for SEO

Ai-search / Aug 19

AI Overview Traffic Is Hiding in Your Direct Channel

By Alessandro Benigni

Google Study: Entity Order Trips Up AI Fact Recall. Featured image for SEO

Ai-search / Aug 18

Google Study: Entity Order Trips Up AI Fact Recall

By Alessandro Benigni

How ChatGPT Actually Fetches, Caches, and Reads the Web. Featured image for SEO

Ai-search / Aug 18

How ChatGPT Actually Fetches, Caches, and Reads the Web

By Alessandro Benigni

ChatGPT's Search Queries Already Contain the Brands It Will Cite. Featured image for SEO

Ai-search / Aug 17

ChatGPT's Search Queries Already Contain the Brands It Will Cite

By Alessandro Benigni

In ChatGPT's SaaS Answers, Reddit and Wikipedia Outrank Publishers. Featured image for SEO

Ai-search / Aug 13

In ChatGPT's SaaS Answers, Reddit and Wikipedia Outrank Publishers

By Alessandro Benigni

ChatGPT's Free-Tier Index Doesn't Reward an OpenAI Licensing Deal. Featured image for SEO

Ai-search / Aug 12

ChatGPT's Free-Tier Index Doesn't Reward an OpenAI Licensing Deal

By Alessandro Benigni

Google Confirms Homepage Buttons Pushing Search Users Into AI Mode. Featured image for SEO

Ai-search / Aug 11

Google Confirms Homepage Buttons Pushing Search Users Into AI Mode

By Alessandro Benigni

Jeff Dean Says Context Engineering Matters More Than Model Choice. Featured image for SEO

Ai-search / Aug 10

Jeff Dean Says Context Engineering Matters More Than Model Choice

By Alessandro Benigni

Stack Overflow's July Questions Fall 99.3% From 2014 Peak. Featured image for SEO

Ai-search / Aug 10

Stack Overflow's July Questions Fall 99.3% From 2014 Peak

By Alessandro Benigni

Grokipedia's Edit Queue Has Been Frozen Since April 24. Featured image for SEO

Ai-search / Aug 7

Grokipedia's Edit Queue Has Been Frozen Since April 24

By Alessandro Benigni

Search Console Logs AI Mode Follow-Ups as Ordinary Queries. Featured image for SEO

Ai-search / Aug 7

Search Console Logs AI Mode Follow-Ups as Ordinary Queries

By Alessandro Benigni

ChatGPT Citations Don't Punish Breadth. Shallow Coverage Does. Featured image for SEO

Ai-search / Aug 6

ChatGPT Citations Don't Punish Breadth. Shallow Coverage Does

By Alessandro Benigni

Microsoft Clarity splits branded from non-branded AI visibility. Featured image for SEO

Ai-search / Aug 4

Microsoft Clarity splits branded from non-branded AI visibility

By Alessandro Benigni

External Sites Hold 70 to 82 Percent of AI Search Citations. Featured image for SEO

Ai-search / Aug 3

External Sites Hold 70 to 82 Percent of AI Search Citations

By Alessandro Benigni

AI Models Search for Familiar Brands 3.2 Times More Than New Ones. Featured image for SEO

Ai-search / Jul 31

AI Models Search for Familiar Brands 3.2 Times More Than New Ones

By Alessandro Benigni

Google AI Overviews Reach 43% of Searches, Similarweb Data Shows. Featured image for SEO

Ai-search / Jul 28

Google AI Overviews Reach 43% of Searches, Similarweb Data Shows

By Alessandro Benigni

SEJ Benchmark Turns Google's ATLAS Data Into a Content Gap Map. Featured image for SEO

Ai-search / Jul 27

SEJ Benchmark Turns Google's ATLAS Data Into a Content Gap Map

By Alessandro Benigni

Adthena's ChatGPT Ad Index Shows 7,378 Advertisers, Mostly Unranked. Featured image for SEO

Ai-search / Jul 24

Adthena's ChatGPT Ad Index Shows 7,378 Advertisers, Mostly Unranked

By Alessandro Benigni

ChatGPT's Web Share Slides Below 53% as Ad Penetration Hits 26%. Featured image for SEO

Ai-search / Jul 23

ChatGPT's Web Share Slides Below 53% as Ad Penetration Hits 26%

By Alessandro Benigni

Google AI Mode and ChatGPT Both Move Citations to the Bottom. Featured image for SEO

Ai-search / Jul 23

Google AI Mode and ChatGPT Both Move Citations to the Bottom

By Alessandro Benigni

Google Turns On AI Overviews in France, the Last EU Holdout. Featured image for SEO

Ai-search / Jul 23

Google Turns On AI Overviews in France, the Last EU Holdout

By Alessandro Benigni

In ChatGPT, the Biggest Categories Are the Most Up for Grabs. Featured image for SEO

Ai-search / Jul 22

In ChatGPT, the Biggest Categories Are the Most Up for Grabs

By Alessandro Benigni

New Model Enters Google Search, and Google Won't Say Where. Featured image for SEO

Ai-search / Jul 22

New Model Enters Google Search, and Google Won't Say Where

By Alessandro Benigni

ChatGPT Now Shows Ads From Two Rival Advertisers In One Answer. Featured image for SEO

Ai-search / Jul 21

ChatGPT Now Shows Ads From Two Rival Advertisers In One Answer

By Alessandro Benigni

Google Puts a Number on AI Search Clicks, Not a Way to Check It. Featured image for SEO

Ai-search / Jul 20

Google Puts a Number on AI Search Clicks, Not a Way to Check It

By Alessandro Benigni

Google's AI Overviews Now Surface Top Stories, and Loyalty Wins. Featured image for SEO

Ai-search / Jul 20

Google's AI Overviews Now Surface Top Stories, and Loyalty Wins

By Alessandro Benigni

ChatGPT's Network Payload Now Labels Bing as Result Source. Featured image for SEO

Ai-search / Jul 17

ChatGPT's Network Payload Now Labels Bing as Result Source

By Alessandro Benigni

Google Wires Instacart, Canva Into AI Mode Checkout. Featured image for SEO

Ai-search / Jul 17

Google Wires Instacart, Canva Into AI Mode Checkout

By Alessandro Benigni

Common Sense Media says Google AI search fails every child-safety test. Featured image for SEO

Ai-search / Jul 16

Common Sense Media says Google AI search fails every child-safety test

By Alessandro Benigni

Google Now Cites Itself More Than Almost Any Other Site in AI Mode. Featured image for SEO

Ai-search / Jul 16

Google Now Cites Itself More Than Almost Any Other Site in AI Mode

By Alessandro Benigni

Google Adds Image Generation Directly To AI Overviews. Featured image for SEO

Ai-search / Jul 15

Google Adds Image Generation Directly To AI Overviews

By Alessandro Benigni

OpenAI retires ChatGPT Atlas, merges it into one desktop app. Featured image for SEO

Ai-search / Jul 13

OpenAI retires ChatGPT Atlas, merges it into one desktop app

By Alessandro Benigni

AI shopping agents now decide which brands even make the shortlist. Featured image for SEO

Ai-search / Jul 10

AI shopping agents now decide which brands even make the shortlist

By Alessandro Benigni

ChatGPT's Hidden Retrieval Switches Scramble Which Sites Get Cited. Featured image for SEO

Ai-search / Jul 9

ChatGPT's Hidden Retrieval Switches Scramble Which Sites Get Cited

By Alessandro Benigni

Google Trials Tappable Related-Content Cards in AI Mode. Featured image for SEO

Ai-search / Jul 9

Google Trials Tappable Related-Content Cards in AI Mode

By Alessandro Benigni

Google's AI Overviews Add Exit Links Via Further Exploration. Featured image for SEO

Ai-search / Jul 7

Google's AI Overviews Add Exit Links Via Further Exploration

By Alessandro Benigni

A 1-Million-Keyword Study Finds Search Demand Moving, Not Dying. Featured image for SEO

Ai-search / Jul 3

A 1-Million-Keyword Study Finds Search Demand Moving, Not Dying

By Alessandro Benigni

Google tests AI summaries stitched under ad descriptions. Featured image for SEO

Ai-search / Jul 2

Google tests AI summaries stitched under ad descriptions

By Alessandro Benigni

Google Adds Attribution Cards to AI Mode Recipe Results. Featured image for SEO

Ai-search / Jul 1

Google Adds Attribution Cards to AI Mode Recipe Results

By Alessandro Benigni

ChatGPT swaps "Sponsored" for "Ad" and moves the label right. Featured image for SEO

Ai-search / Jun 30

ChatGPT swaps "Sponsored" for "Ad" and moves the label right

By Alessandro Benigni

Google Adds Top Stories Carousel Inside AI Overviews. Featured image for SEO

Ai-search / Jun 30

Google Adds Top Stories Carousel Inside AI Overviews

By Alessandro Benigni

Google documents its AI search opt-out control for Search Console. Featured image for SEO

Ai-search / Jun 26

Google documents its AI search opt-out control for Search Console

By Alessandro Benigni

Google Tests an AI Overviews Escape Hatch to Web-Only Results. Featured image for SEO

Ai-search / Jun 26

Google Tests an AI Overviews Escape Hatch to Web-Only Results

By Alessandro Benigni

Ai-search / Jun 25

AI Recommendations Drive 2.5x More Brand Visits, Mostly via Search

By Alessandro Benigni

B2B Brands Rank for 9,700 Keywords but Appear in 3% of AI Overviews. Featured image for SEO

Ai-search / Jun 25

B2B Brands Rank for 9,700 Keywords but Appear in 3% of AI Overviews

By Alessandro Benigni

ChatGPT Ad Dismissals Fall 50%, But OpenAI Is Doing the Measuring. Featured image for SEO

Ai-search / Jun 25

ChatGPT Ad Dismissals Fall 50%, But OpenAI Is Doing the Measuring

By Alessandro Benigni

Amazon's Alexa+ Agentic Ads collapse the SERP-to-checkout funnel. Featured image for SEO

Ai-search / Jun 24

Amazon's Alexa+ Agentic Ads collapse the SERP-to-checkout funnel

By Alessandro Benigni

beehiiv Embeds Cloudflare AI Crawler Controls for Newsletter Publishers. Featured image for SEO

Ai-search / Jun 24

beehiiv Embeds Cloudflare AI Crawler Controls for Newsletter Publishers

By Alessandro Benigni

Google Search Console AI performance report reaches US, India, and more. Featured image for SEO

Ai-search / Jun 24

Google Search Console AI performance report reaches US, India, and more

By Alessandro Benigni

Ai-search / Jun 23

Google LLM Patent Reveals How AI Builds a Brand Identity Without Your Help

By Alessandro Benigni

Map the AI citation gaps your buyer committee leaves open. Featured image for SEO

Ai-search / Jun 23

Map the AI citation gaps your buyer committee leaves open

By Alessandro Benigni

Google Kills the Chunking Myth and Ties AI Overviews to Site-Wide Quality. Featured image for SEO

Ai-search / Jun 22

Google Kills the Chunking Myth and Ties AI Overviews to Site-Wide Quality

By Alessandro Benigni

60% of US Adults Now Read AI Summaries in Search Results. Featured image for SEO

Ai-search / Jun 19

60% of US Adults Now Read AI Summaries in Search Results

By Alessandro Benigni

Google cites your "best" listicle, then recommends your rivals instead. Featured image for SEO

Ai-search / Jun 19

Google cites your "best" listicle, then recommends your rivals instead

By Alessandro Benigni

AI search use rose 70% while consumer trust fell 28 points in a year. Featured image for SEO

Ai-search / Jun 18

AI search use rose 70% while consumer trust fell 28 points in a year

By Alessandro Benigni

AI travel traffic surged 194%, but a third of top pages are unreadable to AI. Featured image for SEO

Ai-search / Jun 18

AI travel traffic surged 194%, but a third of top pages are unreadable to AI

By Alessandro Benigni

ChatGPT flips 80% of product picks when search turns on, study finds. Featured image for SEO

Ai-search / Jun 18

ChatGPT flips 80% of product picks when search turns on, study finds

By Alessandro Benigni

Google: Markdown Pages for AI Search Strip the Signals That Help You Rank. Featured image for SEO

Ai-search / Jun 17

Google: Markdown Pages for AI Search Strip the Signals That Help You Rank

By Alessandro Benigni

Munich Court Rules Google Owns AI Overview Claims, Not Just Links. Featured image for SEO

Ai-search / Jun 16

Munich Court Rules Google Owns AI Overview Claims, Not Just Links

By Alessandro Benigni

Ai-search / Jun 12

Your brand is recognized by AI but still not recommended

By Alessandro Benigni

Apple confirms Applebot data now feeds Siri AI answers. Featured image for SEO

Ai-search / Jun 11

Apple confirms Applebot data now feeds Siri AI answers

By Alessandro Benigni

Google Tests Moving Source Attribution Below AI Mode Answer Cards. Featured image for SEO

Ai-search / Jun 10

Google Tests Moving Source Attribution Below AI Mode Answer Cards

By Alessandro Benigni

Microsoft Web IQ Routes AI Agents Through Bing at the Passage Level. Featured image for SEO

Ai-search / Jun 10

Microsoft Web IQ Routes AI Agents Through Bing at the Passage Level

By Alessandro Benigni

Bing adds an off switch for Copilot AI answers in search results. Featured image for SEO

Ai-search / Jun 9

Bing adds an off switch for Copilot AI answers in search results

By Alessandro Benigni

Google denies plans to make AI Mode Chrome's default search. Featured image for SEO

Ai-search / Jun 9

Google denies plans to make AI Mode Chrome's default search

By Alessandro Benigni

OpenAI Tests Multiple Ads Per ChatGPT Prompt. Featured image for SEO

Ai-search / Jun 8

OpenAI Tests Multiple Ads Per ChatGPT Prompt

By Alessandro Benigni

Bing Webmaster Tools AI reporting is getting more features soon. Featured image for SEO

Ai-search / Jun 5

Bing Webmaster Tools AI reporting is getting more features soon

By Alessandro Benigni

Microsoft launches Web IQ, a Bing search layer for AI agents. Featured image for SEO

Ai-search / Jun 4

Microsoft launches Web IQ, a Bing search layer for AI agents

By Alessandro Benigni

Microsoft Concedes AI Search Cuts Clicks to Websites. Featured image for SEO

Ai-search / Jun 3

Microsoft Concedes AI Search Cuts Clicks to Websites

By Alessandro Benigni

Google adds AI Mode opt-out toggle and impression data to Search Console. Featured image for SEO

Ai-search / Jun 3

Google adds AI Mode opt-out toggle and impression data to Search Console

By Alessandro Benigni

Google opens AI Mode ads to healthcare in a limited US test. Featured image for SEO

Ai-search / Jun 2

Google opens AI Mode ads to healthcare in a limited US test

By Alessandro Benigni

Google's Preferred Sources Badge Now Shows Up Inside AI Answers. Featured image for SEO

Ai-search / Jun 1

Google's Preferred Sources Badge Now Shows Up Inside AI Answers

By Alessandro Benigni

DuckDuckGo Installs Jumped 18% WoW After Google I/O AI Push. Featured image for SEO

Ai-search / May 29

DuckDuckGo Installs Jumped 18% WoW After Google I/O AI Push

By Alessandro Benigni

Google Lets Users Pull Publishers Into AI Overviews. Featured image for SEO

Ai-search / May 29

Google Lets Users Pull Publishers Into AI Overviews

By Alessandro Benigni

ChatGPT Referral Traffic Up 150% After OpenAI Added Homepage Links. Featured image for SEO

Ai-search / May 28

ChatGPT Referral Traffic Up 150% After OpenAI Added Homepage Links

By Alessandro Benigni

Google Merchant Center Adds Conversational Attributes for AI-Driven Commerce. Featured image for SEO

Ai-search / May 27

Google Merchant Center Adds Conversational Attributes for AI-Driven Commerce

By Alessandro Benigni

Bing Now Groups Image Results by AI-Generated Categories. Featured image for SEO

Ai-search / May 26

Bing Now Groups Image Results by AI-Generated Categories

By Alessandro Benigni

AI can't cite what it can't parse: the case for information architecture. Featured image for SEO

Ai-search / May 25

AI can't cite what it can't parse: the case for information architecture

By Alessandro Benigni

Google AI Overviews mistake queries for commands in prompt bug. Featured image for SEO

Ai-search / May 25

Google AI Overviews mistake queries for commands in prompt bug

By Alessandro Benigni

Map fragment of a multilingual region with diverging query and retrieval paths

Ai-search / May 21

Catalan Search Exposes a Hidden Flaw in AI Retrieval

By Alessandro Benigni

Diagram separating training data, licensed access, and retrieval as three distinct layers

Ai-search / May 21

Reddit's Pull in AI Answers Is Retrieval, Not Just Training

By Alessandro Benigni

Editorial graphic for an article on Google AI Mode adopting Gemini 3.5 Flash

Ai-search / May 19

AI Mode adopts Gemini 3.5 Flash as default, crosses 1B users

By Alessandro Benigni

Editorial graphic for an article on Google's redesigned AI-powered Search box

Ai-search / May 19

Google rebuilds the Search box and puts AI agents inside it

By Alessandro Benigni