Closer To The Answer, Further From The Site

Taking More, Returning Less

An AI Max study finds nearly three in ten exact match impressions are already algorithmic broadening, Stack Overflow's new question volume finishes July down 99.3 percent from its peak, and a donor database blocks an Amazon crawler that read it 117,000 times a day and sent nothing back.

The Defaults Move, The Log Doesn't

Google flips AI Max on for eligible Search campaigns September 1 without an opt-in, Search Console files AI Mode conversations in the wrong report, and a fourth unconfirmed ranking spike lands with nothing in the status log to explain it.

The Org Chart Moves, The Argument Doesn't

Public Threat, Private Deal

The Dashboard That Won't Log It