TECHNICAL · 56 stories

Technical SEO.

Crawling, indexing, Core Web Vitals, structured data, and llms.txt — the technical foundation that lets search engines and AI crawlers read a site.

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IRS.gov Rankings Collapse in Google, Bot-Blocking Suspected. Featured image for SEO

Technical / -77 min ago

IRS.gov Rankings Collapse in Google, Bot-Blocking Suspected

By Alessandro Benigni

ChatGPT's Desktop Browser Can Now Call Site-Defined Tools. Featured image for SEO

Technical / -77 min ago

ChatGPT's Desktop Browser Can Now Call Site-Defined Tools

By Alessandro Benigni

Google Job Post Confirms The Four Layers Behind Discover. Featured image for SEO

Technical / 22 hr ago

Google Job Post Confirms The Four Layers Behind Discover

By Alessandro Benigni

Google Confirms goto Redirects Are Now Live on Search Result Links. Featured image for SEO

Technical / 22 hr ago

Google Confirms goto Redirects Are Now Live on Search Result Links

By Alessandro Benigni

Search Console Bug Falsely Flags Existing Owners As New. Featured image for SEO

Technical / 3 days ago

Search Console Bug Falsely Flags Existing Owners As New

By Alessandro Benigni

Technical / 3 days ago

Google Confirms Favicon Outage Was Its Fault, Now Fixed

By Alessandro Benigni

Google Favicons Vanish From Search Results, Fix May Be Rolling Out. Featured image for SEO

Technical / 6 days ago

Google Favicons Vanish From Search Results, Fix May Be Rolling Out

By Alessandro Benigni

41-Day Log Test Finds Most AI Crawlers Skip JavaScript Links. Featured image for SEO

Technical / Aug 20

41-Day Log Test Finds Most AI Crawlers Skip JavaScript Links

By Alessandro Benigni

Search Console Drop Since Aug. 12 Is a Logging Bug, Not Lost Traffic. Featured image for SEO

Technical / Aug 18

Search Console Drop Since Aug. 12 Is a Logging Bug, Not Lost Traffic

By Alessandro Benigni

OpenAI Says User-Triggered Fetches May Sit Outside Robots.txt. Featured image for SEO

Technical / Aug 17

OpenAI Says User-Triggered Fetches May Sit Outside Robots.txt

By Alessandro Benigni

Two Documented Cases Show Cloudflare Settings Blocking Googlebot. Featured image for SEO

Technical / Aug 14

Two Documented Cases Show Cloudflare Settings Blocking Googlebot

By Alessandro Benigni

Microsoft Clarity Adds A Scrape-to-Referral Ratio Card To Bot Analytics. Featured image for SEO

Technical / Aug 14

Microsoft Clarity Adds A Scrape-to-Referral Ratio Card To Bot Analytics

By Alessandro Benigni

Merchant Center's Aug. 24 Organic Drop Is a Metric Change, Not a Loss. Featured image for SEO

Technical / Aug 13

Merchant Center's Aug. 24 Organic Drop Is a Metric Change, Not a Loss

By Alessandro Benigni

WPForms Lite Backdoor Claim From a Rival Draws a Hands-On Test. Featured image for SEO

Technical / Aug 12

WPForms Lite Backdoor Claim From a Rival Draws a Hands-On Test

By Alessandro Benigni

Search Console's Generative AI Report Goes Live For Every Property. Featured image for SEO

Technical / Aug 12

Search Console's Generative AI Report Goes Live For Every Property

By Alessandro Benigni

Donor Database Blocks Amazon Crawler After 117,000 Daily Requests. Featured image for SEO

Technical / Aug 10

Donor Database Blocks Amazon Crawler After 117,000 Daily Requests

By Alessandro Benigni

WordPress 7.0.3 Patches 12 Flaws, Including 8.9-Rated Login XSS. Featured image for SEO

Technical / Aug 7

WordPress 7.0.3 Patches 12 Flaws, Including 8.9-Rated Login XSS

By Alessandro Benigni

Blogger's Malware Bug Set an 89-Day Clock, and the Exit Was Broken Too. Featured image for SEO

Technical / Aug 6

Blogger's Malware Bug Set an 89-Day Clock, and the Exit Was Broken Too

By Alessandro Benigni

Cloudflare AI Bot Toggle May Be Blocking Googlebot, Unconfirmed. Featured image for SEO

Technical / Aug 5

Cloudflare AI Bot Toggle May Be Blocking Googlebot, Unconfirmed

By Alessandro Benigni

Bing Webmaster Tools Sets API Deadline, Promises Filtering Fix. Featured image for SEO

Technical / Aug 4

Bing Webmaster Tools Sets API Deadline, Promises Filtering Fix

By Alessandro Benigni

Google Says All Crawlers Share One Crawl Budget, Urges 304 Support. Featured image for SEO

Technical / Aug 4

Google Says All Crawlers Share One Crawl Budget, Urges 304 Support

By Alessandro Benigni

Google Erased a Blocking Rule. The Reason to Follow It Didn't Go Away. Featured image for SEO

Technical / Aug 3

Google Erased a Blocking Rule. The Reason to Follow It Didn't Go Away

By Alessandro Benigni

Google Won't Publish an Order for Conflicting Metadata. Featured image for SEO

Technical / Jul 30

Google Won't Publish an Order for Conflicting Metadata

By Alessandro Benigni

Google's Illyes: Pushing unavailable_after Forward Is a Gut Call. Featured image for SEO

Technical / Jul 30

Google's Illyes: Pushing unavailable_after Forward Is a Gut Call

By Alessandro Benigni

Search Console Platform Properties Go Live Worldwide. Featured image for SEO

Technical / Jul 30

Search Console Platform Properties Go Live Worldwide

By Alessandro Benigni

The Robots.txt Trap That Let Google Index Private Claude Chats. Featured image for SEO

Technical / Jul 29

The Robots.txt Trap That Let Google Index Private Claude Chats

By Alessandro Benigni

A Googlebot-Only Rule Can Silently Void Your Robots.txt Wildcard. Featured image for SEO

Technical / Jul 27

A Googlebot-Only Rule Can Silently Void Your Robots.txt Wildcard

By Alessandro Benigni

Fastly's Edge Agent Checks Will Change What Your Logs Show. Featured image for SEO

Technical / Jul 27

Fastly's Edge Agent Checks Will Change What Your Logs Show

By Alessandro Benigni

Google Rewrites Crawl Budget Docs, Reveals Shared Capacity Limit. Featured image for SEO

Technical / Jul 23

Google Rewrites Crawl Budget Docs, Reveals Shared Capacity Limit

By Alessandro Benigni

Search Console Rewards Pattern Reading, Not Error Hunting. Featured image for SEO

Technical / Jul 21

Search Console Rewards Pattern Reading, Not Error Hunting

By Alessandro Benigni

A Bot-Check Screen Can Quietly Replace Your Page in Google. Featured image for SEO

Technical / Jul 20

A Bot-Check Screen Can Quietly Replace Your Page in Google

By Alessandro Benigni

Google's Old NotebookLM Crawler Token Expires in August. Featured image for SEO

Technical / Jul 20

Google's Old NotebookLM Crawler Token Expires in August

By Alessandro Benigni

Search Console's Validate Fix Speeds Recrawls, Not Verdicts. Featured image for SEO

Technical / Jul 20

Search Console's Validate Fix Speeds Recrawls, Not Verdicts

By Alessandro Benigni

Google: Mass 'Crawled Not Indexed' Pages Signal Quality, Not Bugs. Featured image for SEO

Technical / Jul 17

Google: Mass 'Crawled Not Indexed' Pages Signal Quality, Not Bugs

By Alessandro Benigni

Google: Skip Lastmod in Sitemaps If the Dates Are Wrong. Featured image for SEO

Technical / Jul 17

Google: Skip Lastmod in Sitemaps If the Dates Are Wrong

By Alessandro Benigni

Llms.txt Spreads by Default While WebMCP Waits for Deliberate Setup. Featured image for SEO

Technical / Jul 13

Llms.txt Spreads by Default While WebMCP Waits for Deliberate Setup

By Alessandro Benigni

Google Search Console's AI grounding toggle expands past UK. Featured image for SEO

Technical / Jul 10

Google Search Console's AI grounding toggle expands past UK

By Alessandro Benigni

Google Tests a google.com/goto Redirect Wrapper on Search Results. Featured image for SEO

Technical / Jul 9

Google Tests a google.com/goto Redirect Wrapper on Search Results

By Alessandro Benigni

Google Adds Sale Duration and Category Fields to Product Schema. Featured image for SEO

Technical / Jul 8

Google Adds Sale Duration and Category Fields to Product Schema

By Alessandro Benigni

Search Console Now Reports TikTok, Instagram and YouTube Traffic. Featured image for SEO

Technical / Jul 8

Search Console Now Reports TikTok, Instagram and YouTube Traffic

By Alessandro Benigni

Google Says Cloudflare's Content Signals Tag Does Nothing. Featured image for SEO

Technical / Jul 7

Google Says Cloudflare's Content Signals Tag Does Nothing

By Alessandro Benigni

Google fixes frozen Search Console indexing report after 3 weeks. Featured image for SEO

Technical / Jul 6

Google fixes frozen Search Console indexing report after 3 weeks

By Alessandro Benigni

AI Overviews Pulled Raw Markdown Tables Into Live Snippets. Featured image for SEO

Technical / Jul 2

AI Overviews Pulled Raw Markdown Tables Into Live Snippets

By Alessandro Benigni

Technical / Jun 25

AI Research Agents Cited a Fake Brand 62% of the Time After a 13-Word Edit

By Alessandro Benigni

Mueller Urges Caution on ccTLD-to-gTLD Moves Driven by Branding Alone. Featured image for SEO

Technical / Jun 23

Mueller Urges Caution on ccTLD-to-gTLD Moves Driven by Branding Alone

By Alessandro Benigni

Mueller: Localized URL folders give zero ranking edge. Featured image for SEO

Technical / Jun 17

Mueller: Localized URL folders give zero ranking edge

By Alessandro Benigni

Google Signals no longer gates Ads data; Consent Mode now rules alone. Featured image for SEO

Technical / Jun 16

Google Signals no longer gates Ads data; Consent Mode now rules alone

By Alessandro Benigni

Search Console Links Report Restored With Fresh External Link Data. Featured image for SEO

Technical / Jun 15

Search Console Links Report Restored With Fresh External Link Data

By Alessandro Benigni

Google's Mueller: Hyphenated Domains Carry No SEO Penalty. Featured image for SEO

Technical / Jun 10

Google's Mueller: Hyphenated Domains Carry No SEO Penalty

By Alessandro Benigni

Google Merchant Center attribute rules now cover auto-found products. Featured image for SEO

Technical / Jun 5

Google Merchant Center attribute rules now cover auto-found products

By Alessandro Benigni

Merchant Center false disapprovals: what to do before you touch your feed. Featured image for SEO

Technical / Jun 5

Merchant Center false disapprovals: what to do before you touch your feed

By Alessandro Benigni

Google Discover Report Suffers Third Data Loss in Three Weeks. Featured image for SEO

Technical / May 28

Google Discover Report Suffers Third Data Loss in Three Weeks

By Alessandro Benigni

Google Closes the Gap Between Manual Penalties and AI Overview Removal. Featured image for SEO

Technical / May 26

Google Closes the Gap Between Manual Penalties and AI Overview Removal

By Alessandro Benigni

Split screen showing a Lighthouse audit panel beside a Google Search guidance note

Technical / May 21

Lighthouse Now Audits llms.txt That Search Says to Skip

By Alessandro Benigni

Editorial graphic for an article on Google Search generative UI

Technical / May 19

Google Search will build custom layouts on the fly

By Alessandro Benigni

A search results page showing a live event timeline with a recent timestamp, representing Google's AI-curated live results test.

Technical / May 18

Google tests AI-curated live results for real-time events

By Alessandro Benigni