Google has rolled out a redesigned All Campaigns selector in the Google Ads interface, replacing the flat list with an expandable hierarchical view and adding an in-panel search function. The update also moves the selector to a new position in the UI.
Per Search Engine Land, performance marketer Vivek Gupta first spotted the change on LinkedIn. The rollout is gradual and may not yet appear in every account.
For agencies and in-house teams running accounts with dozens of campaign groups, the flat selector was a real friction point. The new expandable tree lets advertisers browse nested structures directly without scrolling past unrelated campaigns, while the search function surfaces a specific campaign group in seconds.
Google has not disclosed whether the redesign affects reporting views or bulk editing. Accounts with complex structures should check availability now and audit whether the new layout surfaces any previously hidden campaign group relationships.
Reported by Search Engine Land on June 30, 2026.
