Google has added its Gemini Omni model to Asset Studio inside Google Ads, letting advertisers generate video directly from a creative brief, brand guidelines and existing static assets. The tool follows four stages: establishing the brand, generating concepts, refining scenes and deploying finished creative into campaigns.
Advertisers edit results with natural-language prompts, adjusting scenes, voiceovers, pacing and aspect ratio while Gemini Omni retains context from earlier instructions. The model can output both 16
and 9 formats, then export straight into Demand Gen, Performance Max and YouTube campaigns.Google says the system reasons about scene generation to keep results aligned with an advertiser’s visual identity. That claim has not been independently verified, and teams relying on AI-generated creative should still audit output against brand standards before it reaches live campaigns.
Search Engine Land reported the Asset Studio update on August 25, 2026.
