Google Ads now lets advertisers set asset schedules by day range instead of one day at a time. Search Engine Roundtable reported the change on November 3, 2026.
Under Advanced options, then Asset scheduling, the choices are All days, Mondays to Fridays, and Saturdays to Sundays. Each asset can carry multiple schedules. Bia Camargo, who flagged the update on LinkedIn, noted that before this, an advertiser could set only a day and a time, with no way to group days together.
Camargo also added a caution. Budgets at the campaign level are now spread over a whole month of active ad schedule, so asset schedules and campaign schedules should agree with each other.
The report cites no Google announcement; it rests on one practitioner’s screenshot. Teams that run different promotions for business days and weekends should check their accounts for the new options. Audit existing asset schedules against campaign schedules before consolidating them, because a mismatch could starve an asset of delivery.
Search Engine Roundtable, Barry Schwartz, based on a LinkedIn post by Bia Camargo.
