Google Ads has made video-campaign grouping available worldwide for YouTube’s reach-and-frequency format, letting advertisers combine several campaigns under one shared reach or frequency goal. Each campaign inside the group still keeps its own budget, creative, and settings.
Reporting now rolls up across the whole group too, showing combined unique-reach totals, weekly impression averages, and reach-and-frequency numbers in one view instead of a campaign-by-campaign tally.
Google backs the update with a Meridian-based marketing-mix-modeling analysis showing that roughly 2.7 weekly impressions per person drove a 19 percent ROI increase, a benchmark that is simpler to hit when frequency is managed across a full campaign set. The company also confirmed the same grouping is coming to Display and Video 360.
Search Engine Land first reported the rollout on July 22, crediting paid-search consultant Arpan Banerjee with spotting it. Advertisers running multiple YouTube campaigns against one audience should use the new grouping to consolidate frequency caps instead of tuning each campaign by hand.
According to Search Engine Land’s Anu Adegbola, reporting published July 22, 2026.
