Some Google Business Profile owners found their review-reply dashboards reading “You have no reviews yet” starting July 9, even though the listing above the panel still showed the real count. The reply tools disappeared. The public reputation did not. It is the second Business Profile review malfunction in about a week, arriving as an earlier, separate incident was just being closed out.
Reports multiplied on the Google Business Profile Community forum through July 9, describing an empty reply panel sitting beneath a listing that still lists hundreds of reviews. Amy Toman, a volunteer Google Product Expert active on the threads, flagged one profile showing 916 public reviews against a dashboard reading zero. Google has not confirmed a cause. The company also has not said how many profiles the bug touches. Search Engine Journal first documented the pattern in a July 10 report, citing the forum threads and Toman’s posts.
This is a different fault than the one that surfaced around July 3, when review counts vanished from some live listings and those profiles briefly stopped accepting new submissions. Google confirmed that earlier bug, and per Toman’s July 9 update, the company now considers it fixed, with counts expected back within a day or two. The two incidents sit close enough together to look connected. Google has not said whether they share a root cause.
A display bug and a review removal look identical from an owner’s dashboard but come from different places. A display bug leaves the review intact in Google’s system and simply fails to render it. A removal takes the review down, often after spam-detection systems flag the profile. One check separates them: if the public count has not moved, the dashboard is wrong, not the review history.
Reviews function as a comparison signal in the local pack, shaping which listing a searcher picks over a nearby competitor. A zeroed-out dashboard does not, on its own, change a business’s star rating or local ranking. It does remove the ability to respond to a new review while the bug is live, which is a real cost for any business currently fielding a negative one. Google has said the issue is not universal.
Local SEO teams should treat a “no reviews yet” panel as a data point to verify, not an alarm to escalate on its own. Compare the dashboard against the live listing, screenshot the discrepancy with a timestamp, and escalate to support only if the public count itself moves. Two separate review-system failures in the same week is reason enough to add a daily review-count check to any multi-location monitoring routine.
Search Engine Journal reported this dashboard glitch in a July 10, 2026 article by Matt G. Southern.
