Google’s Search Console AI performance report, which tracks how sites appear in AI Overviews and AI Mode, is now visible to site owners beyond the United Kingdom. Search Engine Land reported on June 23, 2026, that US, India, and Switzerland-based sites are among those newly gaining access, less than three weeks after the report’s initial release.
John Mueller confirmed the expansion on Bluesky: “We’re just rolling these out incrementally to sites, and reviewing the feedback along the way.” No timeline has been given for universal access.
The report surfaces impression data for AI Overviews and AI Mode appearances, broken down by page, country, device, and date. It does not include clicks, which is the critical gap for any team trying to measure whether AI search visibility translates to traffic. Impressions alone show that Google’s generative layer is encountering your content; they do not show whether that encounter sends a user to your site.
That distinction matters now that AI Mode, Google’s conversational search experience, handles queries where click-through intent is structurally lower. A site could accumulate strong AI impressions while seeing organic traffic flat or declining. The report gives SEO teams the first native tool to separate AI-layer presence from search-driven sessions, but without clicks, teams will need to cross-reference impression trends against site analytics to estimate conversion from the AI surface.
The speed of the rollout is notable. Google’s standard practice for Search Console feature releases is to hold access tight during early feedback cycles. Reaching the US within 20 days of launch suggests the report is technically stable and that Google is prioritizing broad adoption, possibly to gather a richer dataset for refining what the AI performance signals mean at scale.
SEO teams that have not yet checked their Search Console accounts should do so now. Access is not guaranteed by geography alone; rollout is happening at the site level, not the country level. Mueller’s framing indicates Google is evaluating each wave before expanding further, meaning accounts that raise anomalies or send negative feedback signals may delay the next cohort.
For teams building GEO, generative engine optimization, strategies around content surfaced in AI Overviews, this report is the only first-party performance layer available. Prioritizing which content to optimize for AI retrieval requires a baseline, and this report is that baseline. Pull the data as soon as access opens, establish a pre-optimization benchmark, and treat the first 90 days of impression data as the measurement foundation before making any structural content changes targeting AI search visibility.
Reported by Barry Schwartz at Search Engine Land on June 23, 2026.
