Google began letting creators and publishers in India and Canada set up Search profiles on October 6, with Brazil to follow soon. Robby Stein, a Google Search vice president for product, announced the expansion on X. He described the profile as a dedicated home base on Google, and said the country expansion was “one of our most requested updates.”
A Search profile is a shareable, customizable page that pulls a creator’s scattered web presence into one place: social profiles, sites, posts, and outbound links. Google’s help documentation says profiles make it easier for people to discover that work in Google Search and Google Discover, per Search Engine Roundtable.
Stein gave no date for Brazil beyond “soon.”
Anyone publishing from those two countries should claim a profile and confirm each linked account is current. Teams in Brazil should inventory their accounts and links before access opens.
Search Engine Roundtable, Barry Schwartz, October 6, 2026.
