Google’s John Mueller said Google Search can take time to work out what a new website uniquely offers before it ranks that site accordingly. Search Engine Roundtable reported the exchange, which took place on Bluesky on November 10, 2026.
The owner of a new site asked why every “Request indexing” attempt in Search Console failed with an error. They said no quota message or manual action appeared, and that sitemaps were discovered fine, covering 644 URLs. Mueller replied that the site is fairly new and that “it can take time for the systems to understand the unique value of it all.” He added that it is good to make sure the content is “really top notch (quality over quantity).”
Mueller also said he would pass the error report on. He advised leaving the request indexing tool alone and letting ordinary crawling take its course.
For teams launching a site, that means a large first publishing push does not shorten the wait. Spend the effort on fewer, stronger pages, and judge indexing progress over weeks instead of retrying the tool daily.
Search Engine Roundtable, Barry Schwartz, November 10, 2026.
