Search Console’s generative AI performance report now appears active across every property Barry Schwartz checked, roughly 25 in total, suggesting a move from partial access to full availability. Google has not published documentation or a blog post confirming the change. For a team planning its AI-visibility reporting cadence, a wide rollout with no matching announcement is itself a data point about how Google communicates feature changes.
Schwartz, who publishes Search Engine Roundtable, said a reader named Vijay Chauhan flagged the wider access on X, prompting him to check his own accounts. Google had already broadened access to the report several weeks earlier; some site owners still report not seeing it in their properties. Google’s stated reason for that gap is narrow: sites whose generative-AI impression volume stays too low simply will not see the tab yet.
The report itself has not changed shape, only its reach. It breaks visibility into impressions, the pages that earned them, the countries and devices behind them, and a date filter that runs down to the hour. What it withholds matters more than what it shows. No query strings and no click totals accompany any of those breakdowns.
That gap fits a pattern this publication reported on August 7. AI Mode’s conversational follow-up queries get logged as ordinary rows inside the standard Search Performance report, while the dedicated generative AI report carries no query-level data of its own. The report Google just extended to every site is precisely the one built to show reach without ever naming a search term.
A search team can now chart how often its pages surface in generative AI features, rank which URLs draw the most exposure, and compare that exposure across countries and devices. None of that shows which prompts produced the impressions or whether those views turned into visits. Diagnosing a drop in AI visibility still means cross-referencing page-level impression trends against whatever query hints survive in the standard Performance report.
A rollout Google never announced is still a rollout. The silence carries its own signal. Google let the expandable tab under Performance do the talking instead of publishing a post. Search teams tracking how Google communicates product changes should note the gap between what shipped and what got announced.
Teams with access should pull baseline impression, page, country and device numbers this week rather than wait for query data that this report was never built to hold. Nothing in Google’s description points to a historical backfill beyond whatever the system already logged, so this week’s snapshot may be the earliest record a team gets of where its generative AI exposure stood.
Search Engine Roundtable’s Barry Schwartz first reported the wider rollout on August 11, 2026.
