Google gave SEOs new ways to measure and mark up their work today, including a Search Console that now reaches platforms you do not own, while the paid surfaces kept getting bigger and more automated across both Google and ChatGPT. Here is what moved.
Google Hands SEOs New Measurement and Markup
One tool measures visibility you never owned. One closes the gap between your product feed and your product page.
- Search Console Now Reports TikTok, Instagram and YouTube Traffic Search Console added Platform Properties: verify your Instagram, TikTok, X, or YouTube account and see the clicks, impressions, and exact queries your posts earn in Google Search and Discover. It quietly turns Search Console from an owned-site tool into a cross-platform visibility audit, so verify every account as the rollout reaches you to start the baseline early.
- Google Adds Sale Duration and Category Fields to Product Schema Google now documents Product.category and a sale-duration mechanism (validFrom, validThrough, priceValidUntil) in merchant listing structured data, aligning your on-page markup with your Merchant Center feed. When the two disagree, Google can drop a sale price or a category from free listings, so audit your promo pages before its freshness checks flag them first.
The Ad Surfaces Get Bigger, Faster, and More Automated
Google is enlarging its paid buttons and auto-building seasonal creative, and OpenAI is bolting an ad stack together at speed.
- Google Tests Bigger Visit Site Button on Search Ads Google is testing a large Visit Site button on paid results, the same treatment it already gives organic sitelinks and map listings. If it ships, it narrows the visual gap between a paid click and the organic result right below it on your most competitive queries. Watch impression share and CTR for shifts tied to rendering, not bids.
- Performance Max Gets an Apply-Theme Button for Seasonal Ads Performance Max asset groups get an Apply Theme option that auto-builds seasonal creative for moments like Black Friday and back to school. Treat it as a draft, not autopilot: a generated holiday theme still has to match your brand and inventory, so test it against a manual control before shifting budget.
- ChatGPT Ads Gets Audience Uploads for Email and Phone Matching ChatGPT Ads added Audiences: upload raw or hashed emails and phone numbers to target campaigns, a customer-match feature spotted before any help doc or consent guidance exists. Landing one day after ChatGPT started drafting the ads themselves, it shows OpenAI assembling a full ad stack fast. Confirm hashing and retention terms before uploading a list.
Today’s Quick Hits
- AdSense Adds Opt-In Setting For Advisor Outreach AdSense added a Personalized Advice setting that lets publishers opt in or out of expert outreach and pick the channel: phone, SMS, or WhatsApp. Check the default if you would rather not get the calls.