A reported layout change puts a generated summary where a brand’s Knowledge Panel used to sit, the New York Times is asking a court to decide who may sell scraped journalism to AI firms, and the money and click data behind AI surfaces stay out of reach.
Who Owns The Answer: Brands And Publishers Push Back
Control over how a brand or a newsroom is described is shifting in two places at once, one on the results page and one in a courtroom.
- Google Puts Brand AI Overviews Where Knowledge Panels Sat Chris Long spotted AI Overviews for brand queries in the right column on Nov. 2, and Google has not announced the layout. Nobody outside Google has confirmed the scope or start date, so brand teams have a sighting to monitor, not a documented change.
- NYT Sues Brave, Alleging Scraped Journalism Was Sold to AI Firms The Times’ complaint alleges Brave copied paywalled articles into its index and licensed them through a Search API, and that its crawler cannot be identified or blocked. Every claim is an allegation, the source includes no response from Brave, and none of it has been tested in court.
Counting The Return: What AI Surfaces Earn And Hide
Advertisers, publishers and investors each want a number for what AI search is worth, and today’s reporting shows how thin those numbers still are.
- Google Has No AI Click Data for Search Console, Yet Gary Illyes said the team has nothing to announce on clicks and queries for AI Mode and AI Overviews, which is not a denial that they may come. A UK regulator’s Dec. 3 deadline names clicks as a required metric, though Google may meet it by other means.
- ChatGPT Ad Visits Earned $0.89 Against $2.45 for Google Search Ads A working paper still under review puts revenue per ChatGPT ad visit well below Google paid search, across 102 advertiser sites. One advertiser drove most of the purchases, so the figures are loose and the data window ends in August.
- Update: Reddit Shares Slide After CEO Cites Google AI Features Reddit’s stock fell by roughly a third in a week after Steve Huffman told CNBC that search referrals dropped as Google shifted toward AI Mode and AI Overviews. The market is now pricing Google referral dependence as a financial risk, though the exact percentage drop is unclear in the source.
Read The Dashboard Twice: When The Tool Moves The Number
Two reporting changes today can shift the figures on a screen without any change in what the audience actually did.
- PageSpeed Insights Adopts Lighthouse 13.6.0, and Lab Scores May Rise Chrome’s Barry Pollard says a revised load simulation is more accurate and generally scores higher, with JavaScript-heavy sites most likely to notice. It is a lab-test change, so a score jump may belong to the tool, not the page, and no ranking link has been stated.
- TikTok Search Ads Adds Impression Share and Keyword Packs TikTok’s Q4 preview adds two impression share metrics and curated brand and category keyword groups. It does not explain how eligible opportunities are counted, so a low share will not say whether budget or rank is the cause.
Today’s Quick Hits
- Advertiser says a Google Ads contact used an AI-generated name and photo The claim rests on one advertiser’s account, Google has not responded, and the safe check is the documented @xwf.google.com sender format.
- Google Ads Adds a “Promotions offers” Tab Inside Promotions One practitioner reads the new section as a way for Google to push account-level deals, but that is his interpretation and Google has said nothing.