Google’s multiturn ads in AI Mode, its conversational search experience, have started showing in live U.S. conversations, Search Engine Land reported Monday. Barry Schwartz said the rollout was visible as of at least Friday, November 6.
The format puts sponsored placements beneath answers to follow-up prompts, not only the first response. Schwartz posted screenshots and a video on Search Engine Roundtable showing an ad under the second response, with more under the third and fourth. This confirms the feature we covered in our October 29 report on Google’s AI Mode ads expansion.
Google has made no new announcement. The sighting is an observation of the rollout, not a company confirmation of its scope or pace.
Schwartz connected the move to Google’s last earnings call, which he said showed AI Mode ads monetizing at a lower rate than traditional search ads. He suggested Google may be adding ad slots to close that gap.
Advertisers running AI Mode placements should check whether reporting separates first-turn impressions from follow-up ones. Without that split, a conversation that grows deeper will blur which turns earn the spend.
Search Engine Land, Barry Schwartz, November 9, 2026.
