OpenAI has added measurement partners, a redesigned reporting page, and a feedback channel to ChatGPT Ads, giving advertisers more ways to check whether campaigns work. Search Engine Land reported the updates on October 16.
Northbeam, DV Rockerbox, and INCRMNTAL join the connected measurement tools, as do the mobile partners Kochava, Tenjin, and Airbridge. In Ads Manager, the Conversions page now gathers warnings, optimization status, and event trends in one view, where warnings link to the Diagnostics tab. Advertisers running active campaigns get a weekly email comparing performance with the prior week, and an account menu option lets them file bugs or suggestions.
OpenAI is also testing wider cards and bigger images for desktop, plus full-width images on mobile. The tests draw on existing campaigns and creative. A multi-image format, tied to the image generation ads we covered on October 6, is planned for a limited group of U.S. advertisers.
OpenAI has shared no results from these tests and no rollout timeline. Advertisers should treat the measurement integrations as the near-term change and hold format budget decisions until performance data appears.
Search Engine Land, reported by Anu Adegbola on October 16, 2026.
