OpenAI added two revenue metrics, one labeled Attributed Sales Value and another called Sales ROAS, to the ChatGPT Ads manager, along with a separate product-level report, without any public announcement. Advertiser Joss Froggatt noticed the revenue columns after logging into his dashboard, and marketer Craig Graham separately spotted the product-level view, according to Search Engine Roundtable.
Revenue and ROAS are the metrics that let an e-commerce buyer defend a media budget to a finance team. Basic diagnostic fields like conversion rate and cost per action reportedly have not shipped yet, which suggests OpenAI built the retail measurement layer before the plumbing underneath it. That sequencing points to a platform prioritizing whichever advertiser segment is already spending, rather than rolling out reporting in a strictly logical order.
The changes were not documented anywhere OpenAI controls, only observed through screenshots shared on LinkedIn. Retail advertisers testing ChatGPT Ads should pull attributed sales and ROAS figures now and reconcile them against their own commerce platform data before treating the numbers as audit-ready.
Search Engine Roundtable’s Barry Schwartz reported the unannounced update on July 14, 2026.
