Google Business Profile is rolling out a dashboard tab called Collected Info that shows owners what Google’s automated phone system has logged about their business, with a delete option next to every entry. Search Engine Roundtable reported the rollout on July 13, citing screenshots that Whitespark founder Darren Shaw posted to LinkedIn. The tab had not gone live for most accounts as of that report, per Barry Schwartz.

The stakes go beyond privacy. Google’s automated assistant already calls businesses to confirm attributes such as curbside pickup, dedicated customer parking, and whether walk-ins are accepted, according to a post from Google’s Lisa Landsman in the Google Business Profiles Forums cited in the same report. Whatever that call records gets written into the profile that determines local pack placement and Maps listings. Until this tab exists, an owner had no dashboard view into which attribute changed, how, or whether the call even reached the right person.

Opening edit business profile and clicking Collected Info surfaces a plain explanation of the source: “This info was collected in phone or chat conversations with your business. It’s used to match your business with customers looking for services like yours.” Below that message sits a list of the specific details gathered, each paired with a note on how it was collected and a delete button.

That delete control is the meaningful shift. Business owners have long reported finding profile edits they could not trace to a source, then guessing whether a competitor, a user suggestion, or Google itself made the change. Landsman’s post frames Collected Info as closing that gap: an owner who sees a wrong service attribute can remove it from Search and Maps directly, rather than filing a support request or waiting on a suggested-edit review.

Neither Google’s forum post nor the screenshot Shaw shared addresses how often the automated calls introduce an inaccurate attribute in the first place. The report notes only that Google is transparent about the collection method once the tab is visible, not about the underlying error rate. That is a real gap: a review tool only matters at the volume of the mistakes it is built to catch, and nothing in this release states that volume.

Schwartz also notes a help center reference to the Collected Info action appeared three weeks before these screenshots surfaced, meaning the documentation existed before the feature reached dashboards. That gap between documentation and rollout is typical for Google Business Profile features and suggests wider availability should follow in the coming weeks rather than months.

For any business that depends on the local pack, the practical move is to check the tab as soon as it appears in the dashboard and compare every listed attribute against reality, particularly service options and access details that rarely get reviewed once set. A wrong attribute sitting live on Search and Maps for weeks is a conversion problem, not just a data hygiene one, and until now there was no owner-facing way to catch it.

Search Engine Roundtable’s Barry Schwartz reported the Collected Info tab screenshots on July 13, 2026.