Google Ads split its Recommended Investment Strategy tool into two allocation modes on September 24, 2026: Holistic and Growth. Holistic mode moves spend away from underused or lower-performing campaigns and applies it to top performers, while Growth mode only adds fresh budget to top performers and leaves every other campaign’s spend untouched.
The tool sits inside the Recommendations page and becomes available once budget constraints are limiting at least one performance campaign, or when a campaign could gain meaningfully more conversions at a favorable cost per acquisition or return on ad spend. Advertisers keep control over the outcome: any unchecked campaign in the table keeps its current budget and bidding settings, and Google’s forecasts within the tool typically run on a seven-day window.
Search Engine Roundtable reported the update, noting that Hana Kobzová first spotted the change and posted it to PPC News Feed. For campaigns on Target CPA or Target ROAS bidding, applying a suggested budget change also updates the bid target, so teams should review those pairings before accepting a recommendation rather than after.
Per a Search Engine Roundtable report published September 24, 2026, written by Barry Schwartz.
