Google released version 2.14 of Google Ads Editor, its free desktop app for bulk campaign changes, on Thursday, November 12, 2026. Search Engine Roundtable relayed Google’s list of 10 new features.
The change most likely to catch teams off guard: new Search campaigns created in Editor now start with AI Max active, along with automated text assets and expansion of the final URL. Anyone building campaigns in bulk should check those toggles before uploading.
Retention gets the most attention. Editor can now edit account-level new customer acquisition and retention settings for accounts without a conversion tracking parent, and it supports loyalty retention goals at account and campaign level. A retention-only option, “Only bid for lapsed customers,” is also available.
Other additions include channel prioritization and budget caps, plus Demand Gen options for animated images and video overlays. Local Inventory Ads can no longer be disabled on Shopping campaigns.
Workflow gets two upgrades: full account data and performance stats now download in the background while editing continues.
Audit new campaign drafts for automation defaults before the next bulk upload.
Search Engine Roundtable, Barry Schwartz, November 12, 2026.
