Microsoft Advertising is reworking its interface after advertiser complaints about finding reports, signing in and managing account access. Microsoft detailed the changes in a product newsletter dated November 9, and Search Engine Journal covered them on November 12.
Navigation gets grouped menus, breadcrumbs, navigation search and customizable menus. Reporting tables gain date-range comparisons, custom columns, saved views and OR logic in filters. Search term reports add clearer source labels, extra performance fields and drill-downs, while a centralized Bid Strategy Report shows average target CPA and ROAS next to actuals, plus trends and how long conversions lag.
Sign-in fixes target blank screens, surprise redirects and endless login loops, with clearer errors and recovery steps. Microsoft has not said how persistent sign-ins will behave. Permission and invitation screens will also show roles, expiration dates and pending requests.
Microsoft says some features are still rolling out, so accounts may differ. The bid strategy report matters most for teams running automated bidding, because it shows whether a performance swing followed a target change. Check which accounts already have it before relying on it in client reporting.
Search Engine Journal, Brooke Osmundson, November 12, 2026, citing Microsoft Advertising’s product newsletter of November 9.
