Google acknowledged an active incident affecting Merchant Center, the Merchant API, and product feeds on Friday, November 6, 2026. The company’s Merchant Center status page carried the notice at 10
AM UTC, which is 5 am ET, according to Search Engine Roundtable.The entry was brief. Google wrote that it was looking into reported trouble with the three services and would follow up shortly. It named no cause, no affected regions, and no timeline for a fix.
Merchants were already posting symptoms on Google’s support forum for the product. One user described an account overview that kept loading, with other pages failing to show data either. Barry Schwartz noted that incidents of this kind are not unusual for Merchant Center and Google Ads, and said he expected a quick resolution if the problem is severe. The source does not say whether the incident has been resolved.
Feed processing and API calls sit upstream of Shopping listings and product ads, so a stall can delay catalog updates. Retail teams should hold off on bulk feed changes while the incident is open, and check for disapproval or freshness warnings once Google marks it closed.
Search Engine Roundtable, Barry Schwartz, November 6, 2026.
