Google has shut off the serving system that made AMP feel instant. The AMP Cache and AMP viewer path is gone, and clicks on AMP results now go straight to the publisher’s own AMP host page.
As of July 1, three serving mechanisms disappeared from Google’s AMP documentation: signed exchanges, the AMP Cache, and the AMP viewer. AMP content still ranks exactly as any other web page; only the delivery mechanism changed.
The move extends a pattern set in 2021, when Google stopped requiring AMP for its Top Stories carousel and dropped the format’s lightning-bolt icon from results pages. On mobile, Google News had already routed users straight to domains before this update reached general Search results.
For publishers, the practical effect lands in analytics. AMP traffic will now carry the domain’s own URL and referrer data instead of a google.com wrapper. Sites no longer need AMP Cache configuration or signed exchanges to control that display, and teams still running AMP should confirm their Search Console and analytics filters still read AMP sessions correctly.
Search Engine Journal reported the change Thursday. The shift affects delivery only, not ranking.
Search Engine Journal reported this change on July 2, 2026, in reporting by Matt G. Southern.
