Google used Cannes Lions on June 23 to announce three Gemini-powered additions to its YouTube and Google Ads ecosystem, targeting agencies and brand advertisers who rely on creator partnerships and paid video campaigns.
Google Ads Insights Finder now adds broader trending data for U.S. advertisers, offering a sharper view of which topics and formats are gaining traction on YouTube. The update also pulls select Brand Pulse metrics into the same interface, so teams can compare paid and organic performance without switching tools.
A new Content and Creator Insights API gives agencies programmatic access to YouTube creator audience data, intended to improve media planning and creator selection. Google is framing the API as a resource for partners building their own planning workflows.
Gemini creative recommendations are coming to Demand Gen campaigns, where the model will suggest visual and creative elements that Google says may improve performance. That feature is listed as forthcoming, with no timeline confirmed.
Advertisers managing creator-heavy Demand Gen campaigns should treat the API as the near-term priority: programmatic creator selection is a genuine planning gap, and early API access may give agencies a process advantage before the tooling is widely adopted.
Reported by Search Engine Land (Anu Adegbola) on June 23, 2026.
