OpenAI has made three further changes to ChatGPT Ads beyond the Target CPA and Target CPC bidding options covered earlier, Search Engine Land reported Thursday, November 12.
First, Maximize Results (Autobid) is now called Intelligent Bidding. The update does not indicate any change to how the strategy optimizes. Second, product feed campaigns can now be aimed at individual regions inside a country. Third, advertisers can combine several conditions on one product field to narrow which products an ad group shows.
The weekly OpenAI email quoted by Search Engine Roundtable cautions: “Actual costs may be higher or lower than your target.” The January 1, 2027 retirement of Max Bid and Max CPC for existing campaigns stands, and OpenAI has not detailed how current settings will migrate.
The announcement includes no performance benchmarks. For retailers that serve defined service areas, regional targeting offers a way to stop paying for impressions outside them. Teams running product feeds should review their ad group filters and location settings now, and document existing bid settings before the January cutover.
Search Engine Land, November 12, 2026, with additional detail from OpenAI’s update email as shown by Search Engine Roundtable.
