ChatGPT ads on desktop now get a broader card, and advertisers have nothing to change to receive it. According to Search Engine Roundtable, which reported OpenAI’s weekly advertiser email on Oct. 30, 2026, the card spans more of the conversation width and runs on existing campaigns and creative.
The second new item is multi-image ads, now in open beta for all advertisers.
Much of the rest of the email was older news. The expansion to 26 more countries, the 100,000-plus advertiser count, and the 89-country total had already been announced. Search Engine Roundtable also noted that OpenAI is switching on creative enhancements automatically, a change it covered earlier. The Shopify integration now extends to international markets.
A wider card changes how much of the screen an ad holds next to the answer, and the email offered no performance data for either format. Teams running ChatGPT campaigns should compare click-through and conversion before and after the wider card appears, and test multi-image creative while the beta stays open.
Search Engine Roundtable, reporting on OpenAI’s weekly advertiser email, October 30, 2026.
