Google Ads has published a help document for Customer Journey Insights, a reporting card now in pilot for eligible advertisers. Google describes it as a way to show “how your campaigns move users across conversion journey stages,” according to Search Engine Roundtable.
Eligible accounts see the card by default on the Overview Home page, and it can be added to Custom views. One tab counts unique users who interacted with campaigns before and after an ad ran, sorted into Unaware, Aware, Consider, and Act. A second tab reports leading user actions in each stage, such as branded searches or add-to-cart events.
Access requires Performance Max, Search, or Shopping campaigns. The card stays hidden when the selected campaign is ineligible or data is missing.
Google pitches the card partly as a way to defend spend on slower-converting campaigns. The documentation shows no independent validation, so treat the numbers as platform-reported.
Teams running upper-funnel campaigns should check whether their accounts show the card and compare its stage counts with their own analytics before using it in budget arguments.
Search Engine Roundtable, Barry Schwartz, November 11, 2026.
