Google Ads is testing a plain text “Visit site” link inside the description line of mobile search ads, Search Engine Roundtable reported on November 11.
The label is not new to the results page. Google has shown it as a button on desktop ads and on organic listings. The mobile version is an anchor within the ad copy itself. It also takes the place of the earlier “learn more” button test and the “read more” links.
Sachin Patel spotted the change and shared a screenshot. Adrian Dekker, commenting on LinkedIn, said it looks like part of an existing Visit site label experiment on sponsored ads. He stressed that it is only a test at this stage, and Google has said nothing about expanding it.
Both observations come from community posts, not from Google, so the scope of the test is unknown.
For paid search teams, the practical step is to compare mobile click-through rate and landing-page engagement on branded campaigns over the coming weeks. A new link inside the description changes where the tap lands, and that can shift both numbers without any edit to the ads.
Search Engine Roundtable, Barry Schwartz, November 11, 2026.
