Google added a help page on Thursday, November 12, showing site owners how to find Google Search visits in their own analytics tools or server logs. Search Engine Roundtable’s Barry Schwartz reported the addition.
The page, titled “Identify Google Search traffic in your web analytics or server logs,” centers on the HTTP Referer header, which a browser sends when a user clicks a result and lands on your site. Google’s changelog entry says the page documents how owners can track this traffic in their analytics systems.
According to the document, it covers four topics. Readers learn the Referer values to expect, the method for matching them in analytics and logs, the way Google Search sets the header, and the reason it is sometimes blank. It also explains why the figures might not match Search Console.
The blank-header case matters most for reporting. Any gap between log counts and Search Console clicks now has an official reference point instead of guesswork.
Teams that reconcile analytics against Search Console should read the page and check their log-matching rules against it before the next monthly report.
Search Engine Roundtable, Barry Schwartz, November 12, 2026.
