Google is running a limited experiment that adds a large, clickable Visit site button beneath paid search listings, according to a screenshot search marketer Arpan Banerjee posted to LinkedIn and first flagged by Search Engine Roundtable on July 7. The button sits inside the Google Ads unit itself, giving the sponsored result a heavier visual anchor than the standard blue link and description text beneath it. Search Engine Roundtable’s Barry Schwartz noted the treatment is not visible to every searcher, consistent with a limited test rather than a confirmed rollout.
This is not the first time Google has enlarged an action element on a results page. It has previously applied a similar oversized-button treatment to organic sitelinks and to local map result listings, giving users a bigger tap target that jumps straight to a business or a page section. Bing tested a comparable treatment on branded-style queries, favoring a filled visual cue over a plain text link for the top result.
Banerjee’s read, that a bigger button could lift click-through rates on ads, tracks with how interface tests typically play out. A larger, high-contrast button tends to draw more taps than a text link regardless of the underlying content’s relevance, a pattern well documented in interface testing generally. Google has not confirmed the test publicly, described its scope, or said which verticals or devices are included, so any effect on ad CTR remains unverified.
The change also has a second-order effect worth tracking. Google’s ad results already sit above organic listings on commercial queries. The same filled-button treatment Google already gives its organic sitelinks and local map listings would narrow the visual distinction between a paid click and an organic one directly below it, on the queries where advertisers already compete hardest for attention. That compresses the visual advantage a strong organic listing previously held once a searcher’s eye reaches it. For a query where a brand ranks first organically and also buys the ad above it, the two listings start to look interchangeable, which is worth watching as the test widens.
The button remains a test, and Google has given no timeline for a wider release. Advertisers running branded or high-intent campaigns should monitor Google Ads click-through and impression-share data over the next few weeks for any shift tied to creative rendering rather than bid changes. SEO teams should check whether affected SERPs show organic sitelinks pushed further down the page, since a bigger ad block changes what a searcher sees before scrolling to the first organic result.
Search Engine Roundtable, citing a screenshot shared by Arpan Banerjee, reported the test on July 7, 2026.
