Google is testing a rebuilt performance report inside Business Profiles, with new views for engagement, reviews, search trends and audience data. Search Engine Roundtable reported the test on Oct. 23, noting that the report also surfaces top recommendations and a reviews screen with more detail broken out.
Barry Schwartz did not see the change on his own account. Two people sent him material instead: Jaikishan Raturi of Wisevu shared light mode screenshots, and Syed Amir posted dark mode screenshots and a video on X. Schwartz called it a big improvement over the current report. He also said it differs from the Google Business Home portal covered a day earlier, though the two partly overlap.
Two sightings are a thin base, and the source does not say who receives the test or when it might launch. Local teams that build client reports from the current performance tab should save baseline exports now. If the new layout ships, metric groupings may shift, which would complicate month over month comparisons.
Search Engine Roundtable (Barry Schwartz), published Oct. 23, 2026.
